Biography
PATRICK PATRICK is an entertainment marketing agency specializing in series, brand & genre strategies, 360 creative concepts, and social clipping.
Founded by entertainment marketer Kevin Harrington, and working with a network of the best creatives in the game, our mission is to be THE strategically standout agency in across TV, film, sport, theater and online content. Give us a chance on one strategy or creative pitch, and true to our name, we promise you'll be back for a repeat.
-----THE NAME-----
Long passionate about wielding creativity in the face of limited resources, as a 10 year old religious ed student, Kevin was told he had to choose a Confirmation name off the pre-approved list of Saints. None of them looked funny or interesting at first, until he thought a little harder and found his mark: Patrick.
It was the best way to make sure his banner would be the talk of the church at the “new name” reveal, and to his parents dismay, it was, particularly as he unfolded his banner to reveal his new official name: Kevin Patrick Patrick Harrington.
The priest laughed, the name stuck, and now it’s inspired the name of his new agency, Patrick Patrick, to represent the power creativity has in stealing an unfair share of attention.
-----THE OFFERINGS-----
POSITIONING STRATEGIES:
With experience writing 50+ of these from scripted (Poker Face, Bel Air) to unscripted (SNL50, Love Island), comedy to drama, and S1s to S3s, we pride ourselves on creating strategies that set shows up to catch fire in culture, steal headlines, and dominate social feeds. We aim for razor blade simplicity to help the IP cut through in a loud, crowded category, and firmly believe clever strategy is the starting point for famous marketing and series.
BRAND, GENRE & AUDIENCE STRATEGIES:
Patrick Patrick’s Founder Kevin Harrington cut his teeth in the industry writing brand strategies for companies like adidas, Duracell, Hulu, Hershey’s, Pampers, Volkswagen, Cheerios & more. We use this foundation to craft clever brand strategies for streamers & networks to differentiate them within the ever-competitive streaming wars and win over subscribers. We have on-hand experience doing genre specific campaigns (comedy, reality, drama, etc) as well as audience strategies for specific consumer cohorts.
360 IDEATION:
Alongside a network of top creatives, Patrick Patrick builds 360 pitches for new series and films, spanning social, OLV, experiential, influencer, OOH, stunts, and partnerships. Our philosophy is rooted in a simple belief: nobody cares about your ad. Audiences are busy and attention is scarce, so ideas have to leap off the screen, into culture, and onto headlines. We craft campaigns that make your content unmissable, and your competitors jealous.
“BUZZBITS” SOCIAL CLIPPING:
Everyone in this industry has their obsession that they won’t shut up about, and ours is social clipping (or ‘buzzbits’ as we like to call them). Increasingly, we believe that audiences find out about shows via culturally flammable bits from the show that catch fire online and pique audience's interest (think White Lotus’ “these gays are trying to murder me”). We have a proven track record of having an eye for these moments, including on SNL50: The Homecoming Concert, SNL50: Beyond Saturday Night, and Girls Gone WIld: The Untold Story, and now offer this service to streamers to help them identify and cut clips to make their shows catch fire.
-----THE FOUNDER-----
Founder Kevin (Patrick Patrick) Harrington started off in brand strategy, tripped into entertainment marketing, and now uses learnings from both to help brands and entertainment properties alike catch fire in culture via his agency, Patrick Patrick.
He started his career in the same way he started his life: in diapers, working on the Pampers ad account at Saatchi & Saatchi NY. From there he spent the next 10 years moving from Jr. Strategist to Strategy Director across advertising agencies and countries, spending his time helping a range of companies like adidas, Google, P&G, Hershey's (he had to get a root canal after that one), and Volkswagen advertise, define and evolve their brands.
So how did he make the shift from writing strategies for diapers & cars into launching campaigns for SNL & Love Island? In 2020 he got a call from an old boss saying their agency was working on campaigns for new shows under the NBC umbrella, and thought Kevin would be a good fit (read: they knew he was prone to TV couch rotting). Kevin instantly fell in love with this space, and ended up moving in-house with Peacock/NBC to work on projects with them directly. The only thing he wasn’t in love with? The strategies he was seeing from outside agencies, which inspired him to open up an agency of his own with the promise to be THE strategically standout agency in the entertainment industry.