Girls Gone Wild: The Untold Story documented the rise and fall of the GGW brand and infamous founder, Joe Francis. My role on this title was leading the strategy and creative positioning of the docuseries for Peacock, and my approach was using the nostalgia and cultural cut-through of the "Girls Gone Wild" brand as a hook to entice audiences to discover the dark and untold stories that actually sit behind it.
I also led the clipping efforts for this title - identifying two top clips from the series based on the moments that felt most primed to catch fire on social. One of these clips ended up pulling in nearly 10 million unpaid views on TikTok, over 30x the norm on similar clips for our channel, and more importantly acted as a hook for many into discovering the wider series.
