Leading the strategic positioning for the Bupkis campaign (trailers, social, OOH, etc), meant writing d*ck jokes into work decks, which in and of itself was a shocking task.
Even more shocking was the series itself - filled with unbelievably unique tonal dichotomies, a cast of comedic legends, and a peek into the cultural obsession that is Pete Davidson. We used the combination of these three elements to inform a creative strategy that was sure to give audiences a semi(autobiographical view into Pete’s Life) and make this the comedy not to miss in 2023.
The result was buzz for the show across PR & social for months in advance of launch, and a series that gained an unfair share of attention in culture, even for Pete Davidson.
